| What's better for your budget? Do you buy on PRICE OR
COST? |
| Dear IMS Customer: |
| QUESTION: |
| As a buyer of our products, are you only interested in PRICE, or is it COST you
are really concerned with? If you’re like most of our customers, you’re
likely interested in both, depending upon what you need, where it’s used, and
your budget. You may be asking, what is the difference between PRICE and COST? |
| ANSWER: |
| PRICE is a ONE-TIME THING; it is the amount of money spent "one time" to
purchase an item, and generally the PRICE paid for an item is an
indication of its expected service life. Usually the lower the PRICE paid for
an item, the lower the life span of the product; and it will have to be
replaced more often. |
| On the other hand, COST is a LIFE-TIME THING; it is the total amount
invested over time for an item including your money, time and labor. Thus COST
is directly related to an item’s performance and the anticipated length of its
service life. Generally the more we pay for an item the more we expect out of
it. If it’s higher in cost we generally expect an item to last longer and be
worth the difference when compared to a less expensive alternative. |
| As an example, the following comparison explains the real difference between
PRICE and COST on a gate cutter. |
| On this page we list many types and sizes of Gate Cutters. When it’s time to buy Gate Cutters, you have to decide what’s more important to
you; do you buy on PRICE, or do you really need to buy based upon COST? |
| The PRICE of one Gate Cutter is $6.00 and it will provide you with
15,000 Cycles/Cuts before it fails. When it does fail, you’ll likely throw it
away. |
| The COST of a higher-quality Gate Cutter is $34.50, but it will provide
you with 200,000 Cycles/Cuts before it fails. When it fails you can have it
sharpened, which allows the cutter to last thousands of Cycles/Cuts longer;
lowering your overall cost. |
| CONCLUSION: |
| To enjoy the same number of Cycles/Cuts (200,000) as the $34.50 Gate Cutter
purchased based upon COST, if purchased based on PRICE you would
have to buy 15 Gate Cutters at $6.00 each, or spend a total of $90.00 to give
you the same number of Cycles/Cuts before failure, not to mention any
additional costs relating to time and labor. |
| Back to our original QUESTION: As a buyer of our products, are you only
interested in PRICE, or is it COST you are really concerned with? |
| This new IMS Industrial Molding Supplies catalog contains thousands of products
that will appeal to both types of buyers; someone who buys on PRICE, and
someone who buys on COST. And if you are like most of our customers,
depending upon what you are buying, and the service level you are looking for
in a product, you will be buying on both PRICE and COST. To assist you in
making a decision, we offer the following: |
| PRODUCT BUYING GUIDE & SYMBOLS |
  When you see products throughout this catalog with this 5-FULL-BARS
symbol next to it, you’ll know right away that you are buying the best product
available. Products with this 5-FULL-BAR symbol are designated as an IMS
SELECT quality of product. IMS SELECT designated products are of the highest
quality and highest value, and will especially appeal to buyers who are
concerned with COST. The "Q" around the "Bar" symbol stands for quality
level. 5-FULL-BARS designates our highest quality level, four-bars
designates a bit lower in quality than five-bars, etc. |
 When you see products throughout this catalog with this 3-FULL-BARS
symbol next to it, you’ll know right away that you are buying an Industry
Standard Quality level of product. For many of your day-to-day needs,
an Industry Standard Quality product may be the best fit for your level of need
when considering all factors. |
 When you see products throughout this catalog with this DOLLAR
SIGN next to it, you’ll know right away that this is a product that will
especially appeal to a PRICE buyer. It may represent a quality level of
product that best fits your need for its application. A product with this DOLLAR
SIGN is not necessarily the cheapest quality of product on the market;
however it is the most VALUE-PRICED SUPPLY of its type that IMS chooses
to sell. |
| 2009 marks the 60th year that IMS has been serving its customers. Many
years ago our founder (A. Reynolds "Ren" Morse), made a basic decision that we
still live by today; he decided that it would be easier to explain quality and
price one time than it would be to apologize for poor product quality forever.
After you become acquainted with this catalog and discover how we have
positioned the quality level of the products we sell, we’ll bet you’ll be glad
that decision was made. |
| THIS VERY USER-FRIENDLY CATALOG WILL MAKE YOUR BUYING DECISION QUITE EASY.
The way we have displayed our products, and how we explain and position their
quality levels, will provide you with an easy way to make the best possible
decision on what to buy for your particular application, and to meet your
budget requirements. |
| THANK YOU for YOUR PURCHASE |
| |